Dragon brands Chillilicious 'hot stuff'!
Tuesday, 21 April 2015 | Admin
Dragon’s Den judge and retail entrepreneur Theo Paphitis gives The Chillilicious Farm his approval by handpicking the business out of thousands who entered his ‘Small Business Sunday’ competition last week.
Stacey Galfskiy, owner of The Chillilicious Farm, tweeted Theo about her business during ‘Small Business Sunday’, an initiative set up by Theo that runs weekly. Theo re‐tweeted Stacey’s message to his 464,000 followers and as a result, the business (www.chillilicious.co.uk) has 400 more followers and lots of extra orders for their new range of dried chillies that include the world’s hottest chilli pepper – the Carolina Reaper measuring a mighty 2.2 million on the Scoville scale. A jalapeno for example is only 10,000 scoville units by comparison.They are also profiled on a new website (www.theopaphitissbs.com) that is exclusive to Small Business Sunday winners.
Stacey Galfskiy said, “We’ve only been in business coming up for 4 years so it’s great to have support from Theo with the run up to the chilli farm visitors area opening on May 1st. Theo has recognised our hard work and helped spread the word about what we do to his following.”
Anyone looking for a re‐tweet from Theo should tweet him about their business on Sunday between 5 PM and 7.30 PM and include the hashtag #SBS. Six lucky businesses are re‐ tweeted every Monday at 8 PM and then invited to enter their profile on the new website. This is done free of charge and the new website is sponsored by Ryman Stationery, where Theo is Chairman.